The time had come to evolve the brand of one of my companies. I needed to create a new logo and website header, then add it to my website and change other marketing materials among other things. Rather than effectively delegate to remain focused on where I could make the greatest impact with my business I fed myself several stories that ultimately cost me time, energy, and revenue.
I told myself I can do this and save cash. It won’t take that long. Ya right! I’ll just open up the design software and tinker with some ideas. Next was making the header for my website. I thought this might be fun, until I got into it. Then was integrating my header onto my website. Okay, I’ve done this before. I remember how, sort of. I’ll just get in there behind the scenes and it’ll come to me.
In all 3 instances I had just enough knowledge to think I could easily do it, just enough to be dangerous. Not enough to actually get it done in a timely manner. Time wasted, frustration mounting, and an incomplete project where I didn’t really like doing that stuff anyway! After all that, I had to get support anyway.
When delegating will save time and money.
- the learning curve for you is too high and you don’t like doing it anyway.
- you tell yourself it’s easier if you just do it but really you’re just avoiding doing what you really should be doing (like connecting with your Tribe, creating clients, and delivering amazing value).
- you are overwhelmed with too much on the to do list to spend the time to get the support you know you need.
A progression of support that will fit your budget as your business grows.
- Hire consultants on a project by project basis.
- Get referrals from people you know or use sites like elance to find the right people
- Hire someone on retainer – when you know you will need ongoing small bits of support that are not big enough to be a full quoted project.
- Hire a part time consultant – when their direct input or your freed up time directly generates revenue to justify the expense of having them.
- Full time? Perhaps a day will come when a full time consultant is needed.
In each instance look at the value and quality gained given the time the consultant needs for your work versus the time and energy you’d have to put in and how you can re-purpose that time into making money to offset the costs and much much more.
Consultants I’ve used that you might consider. If you’d like a referral let me know. I’d be happy to provide one.
- Website programmer
- Website designer
- Graphic designer
- AWeber email system programmer
- Social media marketing manager
- Virtual assistant
- Who else might you need?
Wear the hats you need to wear until passing them to someone else will allow you the freedom to focus, grow, and live. It’s sooner than you think.
“Life is meant to be embraced, enjoyed and fully lived, not merely endured!”
To your success,
Be an advocate of Entrepreneurial Freedom and the global movement of conscious creators. Please forward this to anyone you feel would enjoy the content. I appreciate your support in growing our community of entrepreneurs!