What are you afraid of? How does it impede your ability to generate substantial wealth? How does it impede your ability to deliver tremendous value? How is it standing in the way between you and entrepreneurial freedom?
This definition of fear came across my desk recently. I think it provides an excellent framing of THE underlying factor limiting your success.
“I am Fear. I am the menace that lurks in the paths of life, never visible to the eye but sharply felt in the heart. I am the father of despair, the brother of procrastination, the enemy of progress, the tool of tyranny. Born of ignorance and nursed on misguided thought, I have darkened more hopes, stifled more ambitions, shattered more ideals and prevented more accomplishments than history could record.
“Like the changing chameleon, I assume many disguises. I masquerade as caution. I am sometimes known as doubt or worry. But whatever I’m called, I am still fear, the obstacle of achievement.
“I know no master but one; its name is Understanding. I have no power but what the human mind gives me, and I vanish completely when the light of Understanding reveals the facts as they really are, for I am really nothing.”
You see business, at the very basic heart of it, comes down to four simple steps. Make a connection. Build your list/community. Make an offer. Deliver. It really is a simple as that repeated over and over and over. Of course there is depth to each of these four areas but at the heart of it that’s it. FEAR, in it’s many shapes and forms, is what breaks up this process every time.
Face your fears. Seek to understand their many forms and how they act in your life to knock you off track or outright block your progress. Work on your own or with a coach to address your fears and overcome them. Begin to act courageously, confidently, and knowingly. You will experience a shift in your business and your being. Success and the results you desire will be close behind.